Category: Sales

Choosing the first step in the education of their children can be a stressful and exhausting process for parents. By understanding the parents’ needs, you can both improve and adapt to attract more parents and make them satisfied when choosing your academy.

Parents are extra careful when choosing their child’s first preschool. Safety and security are really important to them when making this choice. Hence, the parents will usually take their time to do a lot of research and check out different options.

By understanding what they are looking for in that process, you can stay ahead of the curve and give those parents the feeling that you are their best option for fulfilling those needs!

Let’s look at five things that parents are looking for when choosing a kindergarten!

1. Curriculum Program

Pro tip: Parents often feel safer if they see their child’s teacher is an experienced one, especially has a background with different learning and teaching methods. So look for them when hiring!

Nowadays, parents like it when their kids are engaged in activities outside of regular classroom learning. This helps children to grow into better characters. It teaches them soft skills like how to get along with others and makes their bodies and minds stronger.

These are all parked under the term extracurricular activities. They can be all sorts of things like playing sports, reading books, playing board games, doing arts and crafts, celebrating festivals, or helping out in the community (you can find more examples here).

If you add some of these fun activities to your program, more parents will be interested in what you offer.

2. Learning Environment

The environment plays a big role when talking about learning and parent decisions. Often, if the environment is not optimum, children will be closed off and won’t learn much, and parents will be discouraged from choosing that academy.

So what is considered a good environment for them?

1. Active listening: Not only will they be more engaged, but you will also avoid filling up your board or dictating constantly, which can become tedious quickly.
2. Tracking progress: Most parents love seeing their kid’s progress. Showing the learning progress in a fun and natural way will not only encourage the child but also make parents happy and proud.
3. Giving a sense of safety: Kids spend a lot of time in school, away from home, which can be tiring and demotivating. Help them feel safe and comfortable, as this will improve both their learning and morale once they return home.
4. Friendly approach: Constant rules can be discouraging for kids. Instead, cultivating an open-minded culture where the students are allowed to make mistakes helps to build confidence and a friendly environment.

3. Near or Far?

The location of a kindergarten is super important for parents. It’s all about making their life easier and safer for the kids. Parents like kindergartens that are close to home or work. Why? Because it means less time stuck in traffic and they can easily fit into their daily routines. Besides, in case of emergencies, they can get to the kindergarten promptly.

Plus, local kindergartens are awesome for kids as they get to hang out and make friends with their neighbors. It also helps the community bond, creating a more enjoyable childhood experience.

So, how can you make sure the parents find you? We recommend using the internet, especially local SEO. It helps you to be easily discoverable by the parents nearby your area. It’s like a treasure map for parents looking for kindergartens nearby. If they search ‘kindergarten near me’, your name would likely pop up on the front page. That’s crucial because most folks (59%) only check out the first page of results in a recent study.

So look into local and general SEO, as it can be a cost-effective tool in a competitive market.

4. Value of Money

When parents choose a kindergarten for their kids, most of them are willing to spend money, but they want to make sure they’re getting good value.

They will look at various factors to ensure it’s worth the cost. This includes the teachers’ quality, the size of classes, how inclusive the school is, safety measures, after-school activities, and the review from other parents. Also, it’s crucial to maintain transparency about all expenses to build trust with the parents.

In short, parents aim to strike a balance between tuition fees and the quality of education their child receives. This should be the same for the academy. Different parents have different spending power, hence, understanding the financial background of your target audience and tailoring your offerings to them will make your effort of searching for new students more efficient.

5. Parent Communication

As parents are usually more concerned about their child in early childhood, they wish to be involved closely in their child’s growing process. Hence, they favor academy centres that provide timely and regular updates on their child.

Besides, communicating is also critical in maintaining a healthy relationship with parents. Both in person and online, by constantly updating and informing parents about school-related news, the progress of their child, or anything in between, you give them a sense of involvement. Which in turn, boosts parents’ satisfaction and keeps them sticking with your school.

More than ever, it’s important to keep your communication channel up to date with the trends. An estimated ¾ of parents use technology to be informed about their children as most parents nowadays are so used to getting on the internet and using digital devices.

6. Parent FAQ

Here’s a list of some frequently asked questions (FAQs) from parents. This will help you get ready:

1. What is the daily schedule and routine?
2. What is the fee structure?
3. Is there a trial session or an open day?
4. What is the policy for sick days and absences?
5. What is the teacher-to-student ratio in a class?
6. What are the qualifications of the teachers and staff?
7. What are the safety and security measures in place?
8. How does the school handle discipline and behavior?
9. What is the school’s approach to parental involvement?

Final Thoughts

Parents don’t make their preschool choices lightly, so understanding their decision-making process is crucial for staying competitive.

Parents’ needs change with each new generation, so staying current with their expectations is vital. Besides addressing their concerns, consider incorporating technology, like a kindergarten management system, to streamline your center’s operations. Technology is increasingly common today, so adopting it early can give you an edge over your competition.

This not only simplifies your workload but also presents your center as modern and up-to-date. If you’re looking for the best kindergarten management system, explore AOneSchools!

In today’s fast-paced world, ensuring your child receives the best education is a top priority for parents in Malaysia. As a learning centre, you understand the importance of providing quality education, but capturing the attention of parents can be a challenging task, especially in a country with various options. 

The enrollment season in Malaysia is not just a period of academic choices; it’s a season of intense competition. Parents are bombarded with numerous options, often leaving them overwhelmed and uncertain. Many parents express initial interest but ultimately do not enroll their children, making the enrollment process more frustrating for business school owners.

This article will cover strategies to help you stand out and capture parents’ attention early in the enrollment season. By addressing common pain points and leveraging data-driven insights, you can ensure that your learning centre becomes the top choice for parents seeking the best education for their children. 

Let’s explore how to explore education in Malaysia and convince parents to choose your learning centre.

Understanding Parents’ Perspective

To understand parents’ perspectives, you need to start by empathizing with the concerns and aspirations of parents. Identify their specific needs and expectations in the education of their child. Some likely reasons parents could pull out their kids from your school include the quality of education, fees, curriculum, safety, etc.

If possible, you can conduct surveys to gain insights into parents’ preferences and work on improving whatever aspects you can.

Emphasize the Benefits of Your Program for Their Child

This is a strong point to consider if you want your academy to experience significant growth. Highlight the advantages of your program for their child, showcasing how it aligns with their educational aspirations. 

Present compelling success stories and testimonials from satisfied parents and students while providing clear information on the curriculum, teaching methods, and enriching extracurricular activities.

Parents are looking for the best education centre for their kids. The best education centre goes beyond the quality of education. Other important things to point out to parents include an accessible location, a quiet and safer environment conducive to learning, amazing facilities, etc.

Build Your Online Presence

In today’s digital world, whether it is an education business or any other kind of business, you need an online presence to grow your business. The truth is that most adults spend hours going through their phones daily. This can be a good way to reach out to parents and let them know what you’ve got to offer.

How do you build your online presence? Establish a strong digital presence through a user-friendly, informative website; utilize social media platforms to engage with parents and share educational content; implement online advertising and SEO strategies to enhance visibility.

On your website or social media accounts, share positive reviews from other parents, showcase your students’ achievements, display your school environment, show accreditations (if any) that make your learning centre one of the best, and any other thing that will convince parents to choose your learning centre.

Offering Trial Classes or Open Schools

To tell parents and prospective students that you are confident in offering the best education, allow them to experience your teaching methods firsthand. This will eliminate any fears or concerns that may be related to the quality of education being offered at your education centre. 

Also, you can host open houses or virtual tours to showcase your facilities and faculty. Provide sample lessons or workshops to demonstrate the quality of education offered. The goal here is to display what you’ve got to capture the minds of parents and potential students.

Affordability and Financial Assistance

Ensure affordability and provide financial assistance options to ease parents’ concerns. Transparently communicate tuition fees, demonstrating competitive pricing. Showcase scholarship programs or financial aid opportunities, underlining your commitment to making quality education accessible. 

Offer flexible payment plans to accommodate various financial situations, allowing families to plan according to their means. By addressing financial worries, you not only demonstrate empathy but also reinforce your learning centre’s dedication to fostering a supportive and inclusive educational environment. This commitment to affordability can greatly influence parents’ decisions and make your centre a top choice for their child’s education.

Simplify Admission Process

Assuming you’ve convinced parents to enrol in your school, you wouldn’t want to mess things up with a complicated admission process. Streamline the enrollment process with a user-friendly online application system. EdTech companies such as AOneSchool can easily handle the admission process by creating an online enrollment form that is simple and quick to complete. 

You should have personnel to respond to parents’ questions both online and offline. In all, if you are looking for a school management system that covers things like a user-friendly online application system, minimizing paperwork and administrative hurdles to make enrollment hassle-free, etc., AOneSchools in Malaysia can handle them for you.

Final Thoughts

Simplifying the admission process emerges as a crucial element in convincing parents to choose your learning centre. By understanding parents’ perspectives, emphasizing program benefits, building a robust online presence, offering trial experiences, addressing affordability concerns, and simplifying admissions, you can set your learning centre apart.

AOneSchools provides a school management system that makes administrative and class operations seamless and exciting. With AOneSchools, no more hassle in fee collection, most administrative processes are automated, class schedules and attendance can be easily managed, and many other educational products are offered by AOneSchool.

Simplifying the process not only reduces stress for parents but also demonstrates your commitment to providing a seamless educational journey for their children. In doing so, you can create a lasting impression and foster trust, ultimately increasing enrollment and establishing your learning centre as the preferred choice for parents seeking the best education in Malaysia.

The start of a new enrollment year is just around the corner, and parents across Malaysia are on the lookout for the best learning centers for their children. For education centers, securing enrollment early is essential. One often-overlooked strategy that can yield remarkable results is engaging with your current students’ parents. They can be your most influential advocates. In this article, we’ll explore five proven methods for harnessing the power of parent engagement to boost student enrollment.

1. Establishing a Parent Ambassador Program

Your school’s most satisfied parents can be your most powerful marketing force. Consider creating a Parent Ambassador Program. Handpick parents who are genuinely engaged with your academy, possess credibility in their communities, have a wide network, and are genuinely passionate about your institution.

Happy parents are your best advertisement. They can spread the word about your academy like no one else. Encourage your Parent Ambassadors to share their positive experiences and promote your academy within their networks. Their personal endorsements can carry significant weight when potential new parents are making decisions.

2. Launching A Referral Marketing Campaign

Encourage your satisfied students and their parents to share their journeys within your academy. Collect testimonials and share them on your website. During public events, invite them to share their stories in person. Genuine experiences resonate with prospective parents.

Additionally, ask your current parents to provide honest feedback and reviews on various platforms like Google, Facebook, and other relevant sites. These online reviews not only boost your online presence but also influence potential families looking for the right academy.

Consider offering incentives to parents who participate in your referral marketing campaign, such as discounted fees, free workshops, or exclusive freebies. The gesture not only shows appreciation but also encourages active participation.

3. Collect Parent Feedback

Engaged parents are more likely to stay loyal and recommend your academy to others. To build a strong community, involve parents in significant decisions. Regularly seek their feedback, track their level of satisfaction, and implement changes based on their input.

When parents feel heard and see their suggestions being taken seriously, they develop a sense of belonging to your academy. They become stakeholders in their child’s education journey, which often translates into a long-lasting relationship.

4. Embrace Social Media

Today’s parents are active on social media platforms like Facebook and Instagram. To effectively reach and engage them, establish a robust social media presence. Regularly post informative content, updates, and relevant information.

Consider seeking consent to post pictures of students participating in various activities. Parents are more likely to engage with and share these posts on their own profiles, increasing your academy’s visibility among their social circles.

5. Update Your Communication Tools

In our digital age, most people, including parents, spend a substantial amount of time on their smartphones. It’s essential to adapt to this trend. Consider transitioning your reporting and announcement tools to mobile applications.

With smartphone penetration on the rise, providing parents with an easy-to-use mobile app can enhance communication, making it more convenient for parents to access vital information and stay connected with your academy.

Final Thoughts

Actively engaging with parents can be a game-changer for boosting student enrollment in your academy. By implementing these strategies, you not only enhance parent satisfaction but also increase your academy’s visibility and credibility in the competitive education landscape. Remember, parents are your partners in success, and by involving them actively, you can secure enrollment and set the stage for a successful enrollment year ahead.